2018 has been a year of huge trends and huge WINS in online marketing for businesses, especially when it comes to social media. With over 4 billion users on the internet (more than half of the world’s population), more and more people turn to the internet for their daily fix of news and entertainment.
It comes with no surprise that social media marketing has proven to be more effective than its traditional media counterparts. And among the social media platforms, Facebook still holds majority of the user base.
But how exactly is Facebook dominating the social media marketing scene? Read on to find out more about the key features that made them a cut above the rest:
1.) User count and activity
According to Facebook’s Newsroom, these are the statistics for Year End 2018:
- 52 billion daily active users on Facebook on average for December 2018
- 32 billion monthly active users on Facebook as of December 31, 2018
With over 2.32 billion active users, that’s almost twice the size of China’s population! What’s fascinating is it’s more than likely that you, your son or even your parents know someone who’s active everyday on Facebook.
In fact, in the U.S, almost 70% of users use Facebook as their source of daily news. Even more interesting is that there is a projected 13% increase in the number of users year-on-year. This same number is projected to double by 2020. And with the growing number of users, it’s not difficult to see why it is the main choice for marketing and advertising of businesses worldwide.
2.) Targeted Audiences
Facebook Ads gives you the capability to build customized advertising campaigns according to your target market. You have the ability to set specific metrics for your ads based on gender, distance, location, category, connections, age and even interests. This is a Godsend for marketers worldwide!
The Facebook Audience Manager tool goes even further by allowing you to add your own mailing lists containing your contacts’ email addresses, phone numbers and key identifiers
No matter if you’re a new entrepreneur with only a hundred contacts or a big brand corporation with tens of thousands, this tool will allow you to tap into the potential of the specific segments of your audience. Here are some things that you can do:
- Build customer loyalty and generate leads
- Create and manage targeted audiences based on audience type or demographics
- Retarget people who have interacted with your content or visited your website
- Customize audiences based on events, purchase behaviour or similar targets
3.) Greater reach at a lower cost
With the number of active users daily, it is a no-brainer that you would be able to get more traction where your audience is — Facebook.
The costs for creating a marketing campaign is not as daunting as you initially thought you may be. Did you know that Facebook ads are much lower compared to those on Youtube, Google or other social media platforms?
With the ability to set smaller budgets to test out your campaigns, Facebook Ads is an indispensable weapon in your marketing arsenal.
Your $100 will go a long way. On average, an ad can reach 10,000 to 20,000 people for this same dollar spend.
Plus, you can customize and specify your reach based on your target. This way you can test out your campaigns and scale it out based on its performance and success.
Basically, it’s — Test, Test, Test… then Success!
And from there, Rinse and Repeat!
4.) Scalability is off the charts!
Continuing off of the topic of scalability from the last key point, Facebook Ads manages to augment and boost the reach of your content through people sharing your content.
Marketing GOLD is no longer based off of the coattails of celebrities and prominent personalities. Nowadays, once content goes viral and influencers or more people start sharing your ad or even an engagement post, the likelihood of your brand getting more visibility is off the charts.
About this time last year, Wendy’s had a viral social media campaign that boosted the amount of traffic going to their social media pages, which also led to increase in the amount of human traffic going to their stores. This led to $64 million of increased revenue for just last year alone.
5.) Tools and Integration
With the amount of apps and the ever-increasing competition in the e-commerce segment, Facebook has managed to make integration for e-commerce tools (Shopify, Woo, etc.) much easier. Gone are the days of proprietary and complex tools in building your business. Selling products, advertising these products and turning visitors into leads through these e-commerce platforms can be done in just a number of clicks. Technology has made building and marketing your business a cinch!
This is an amazing time to be alive! New business owners, entrepreneurs and enterprises can now arm themselves with highly scalable and profitable marketing strategies through Facebook advertising. No one can deny the power and reach of Facebook with the amount of active users and the simplicity of the tools available at your fingertips.
Facebook is sure to become an even more powerful platform in the years to come.
Ready to see what Facebook can do you for your business in 2019? Click here to schedule a free consultation with our team.
We’ll give you an honest evaluation of your current online presence and share our feedback and suggestions for growth.